For many leaders who have been part of developing their business website know that there are good days and challenging days. The process can be overwhelming at times but if they stay the course a magical website can ultimately emerge. A leader’s rebranded website can be a new beginning of sharing all their hard work as well as their dreams. I know this to be true because I have just completed my website redesign and branding. I can’t wait to tell you all about it and give some insights for those on the verge of attempting this all-encompassing decision.
Five Secrets To Leading Through A Website Rebranding
1. Look At Your Current Website and Say “It’s Time”
It can take months or years to come to terms with the fact that a leader needs to re-imagine their website. After all, we probably have spent a great deal of time and money on our current sites. We already devoted so much energy in designing our current website and the idea of embarking on that journey again can seem daunting. It is time to be honest and take a leap of faith that you can do it!
To embark on a website rebranding, leaders must first say good-bye to their old familiar site. Share on X2. Gear Up For Adventure
Once leaders are committed to moving forward, they need to get in the right headset. There needs to be a mindset shift from maintaining the status quo to becoming a creator. What are some ways to gear up for adventure?
- Build time into your schedule to rebuild your website. Without making room for the website redesign and branding you will derail.
- Start looking through all different websites that catch your eye.
- Jot down colors and shapes that speak to you.
- Talk to colleagues and clients who have recently done a website and branding overhaul.
3. Research The Best-Fit Branding/Web Developer Professionals
There is no right or wrong or good or bad with finding the professional team to work with. I truly mean this. It is so personal and that is why it takes time locating the right team to partner with to rebuild your website and branding. It is all about whom a leader feels most comfortable with. Choosing wisely at the outset will hold you in good stead throughout the process. Personality counts so keep that in mind. Previous work of your potential professionals is important too. I chose wisely.
4. Perform The Hard Work Even When On Overload
As the process begins prepare to put your brain and heart on “overdrive”. There is no way around it. This is a deep delve into every aspect of our leadership brand. Although there will be days as I experienced that I felt one more decision was going to put me over the edge, one cannot give up. Here are a few tips on how to keep marching forward when all a leader wants to do is crawl into a hole:
- Stay open-minded to every suggestion even if they sound crazy.
- Try not to take any pushback as personal. Remember it’s all about building your best website ever.
- Make room in your schedule for the unexpected. It happens.
- Be willing to redo and redo and redo.
- Stay true to your unique leadership brand.
5. Enjoy The Magical Outcome
When they are finished leaders can sit back for a bit and just soak in the excitement of what they have rebuilt. Take time to honor the new beginning that has been created. Share it with your communities and platforms with joy and accomplishment. Welcome to www.terriklassconsulting.com.
What strategies and tips have helped you rebrand your website?
Dear Terri,
Your new website is a powerful reflection of your leadership assets. You were willing to go deep to collaboratively create the best expression of your brand. Through your blog post, you will help other leaders who are considering a new website/rebranding to understand that it is a very personal process if you want to get it right. It was an honor and a pleasure to work with you.
Much success, Lucille
Thanks so much Lucille! It was wonderful working with you and your team too! When I needed to process some of the changes your patience kept me moving forward. Also, you are so knowledgable with branding that I had complete faith in the direction you guided me.
I appreciate you learning all about my business to help me redesign the most magical website!
I love your new website, Terri…well done! And you’re right—our websites are a major part of our branding so we need to be very intentional about the message we send to others. Too often I see qualified and smart people with “home-made” websites and it seriously undermines their qualifications.
Thanks LaRae! I am so thrilled with the way my new design represents me. It is a time consuming process if done well but so worth the investment. I just needed to stay open-minded to different possibilities. That can be challenging for some of us. I appreciate your support!
Your site is amazing! You’re right, it’s a lot of hard work to do an overhaul on your site and shift your branding. However, when you pair the redo with absolute clarity on the value you offer and who you serve, like you, it’s worth all the effort.
Alli
When rebranding their website, it truly is all about leaders clarifying which direction they want to follow and hopefully making choices that complement their strengths. A redesign is a great opportunity for leaders to zero in on how they want to serve others to help them grow. It should be a thinking process combined with an abundance of energy and fun.
Thanks Alli for being there for me!